About Us
Evidence-led growth for ambitious UK SMEs
SME growth decisions are no less consequential when time, data and specialist capacity are limited. We help you test assumptions, choose where to focus and turn the evidence into practical priorities your team can deliver.
What Drives Us Forward?
Our Vision
To be a trusted UK SME growth partner known for evidence-led thinking, commercial clarity and practical delivery.
Our Purpose
SME leaders have less time, data and specialist capacity than larger organisations, but their decisions are no less consequential. We exist to make rigorous commercial thinking practical at SME scale.
Our Mission
Help ambitious UK SMEs make better growth decisions by turning evidence into clear choices, practical priorities and action their teams can deliver.
InForge Consulting: Story, Values and Method
Our Story
InForge began with three friends working across marketing, business strategy and change management on UKRI-funded innovation projects supporting SMEs.
Through that work, they saw ambitious leaders making consequential growth decisions under daily operational pressure. Useful knowledge sat in silos, reliable market evidence was hard to access, and specialist strategic tools often felt beyond SME reach. The ambition was there; the resources to test it were harder to find.
That experience shaped InForge. We set out to make commercial evidence, expertise and practical frameworks more accessible and affordable for SMEs, closing the gap with larger organisations.
Today, we connect market intelligence, buyer insight, commercial strategy and practical delivery thinking to help SMEs recognise opportunities, strengthen positioning and make clearer marketing decisions.
Better evidence. Clearer choices. Practical growth.
What Makes InForge Different?
Forging Success for Ambitious SMEs
Research-informed methods: analysis that tests assumptions and strengthens the evidence behind the decision.
SME Focus: scope, pace and outputs that respect your time, budget and internal capacity.
Actionable Roadmaps: clear priorities, ownership and measures your team can use. See how the approach applies across our UK SME sector focus.
Our Values
Evidence: We test assumptions and explain the basis for recommendations.
Relevance: We start with the decision that matters now.
Practicality: We finish with priorities, ownership, measures or a clear route forward.
Partnership: We work with your team and leave the decision logic and capability behind.
Integrity: We state limitations plainly and keep promises within the evidence.
Diagnose. Decide. Deliver.
Better evidence. Clearer choices. Practical growth.
Diagnose: Frame the commercial question and test the assumptions behind it.
Decide: Compare the evidence, make the trade-offs and choose where to focus.
Deliver: Turn priorities into an actionable roadmap the team can own.
Case studies
Explore our client case studies for examples of the commercial questions and research behind the work.
The AI Hiring Trust Gap: How Index Found Its Winning Position
Index.dev | AI Hiring | AI, BlockChain, SaaS | The AI Hiring Trust Gap |
From Invisible to In-Demand: Dove Home Care’s Digital Turnaround
Dove Home Care | Home Care | Health Care | Dove Home Care’s Digital Turnaround
GET IN TOUCH
Sriram Rajagopalan
Partner, Director Strategic Growth
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